After helping to rebrand Bristol Pound in 2019, Intercity have recently completed a new brand identity for Bristol Pay, a non-profit digital payment platform which aims to compete with the likes of Google Pay, Apple Pay, PayPal and Monzo. With a vision of a fairer, greener and stronger local economy, Bristol Pay enables users to make easy payments, while at the same time supporting the community and helping to make Bristol a better place to live, work and visit. Bristol Pay has also developed its own points scheme – but instead of earning points for shopping, users can earn them for participating in the local community and for helping Bristol meet its One City Plan targets – like being zero carbon by 2030.
Conveying an innovative and ambitious personality, our identity uses geometric shapes to reference a card (symbolising easy payment) and a token (symbolising the points scheme). This concept has then been extended as a playful and colourful design system that can be used across all brand messaging, advertising and social media.